Streaming licencing in Australia is a strange thing. The week after Netflix stopped Australians from accessing their US site using VPN blockers, Stan has done a deal that makes their streaming service more attractive.The CBS corporation, which owns the US networks Showtime, CBS and the CW, has inked a deal with Stan that grants the service exclusive streaming rights for shows including Penny Dreadful and The Affair as well as shows that are already available on the service such as Dexter and Californication. Rather than doing deals over individual shows (Penny Dreadful and The Affair are currently available for streaming on Presto), corporations and studios are increasingly making blanket licensing deals with streaming services. In addition to the current Showtime catalogue, this deal gives Stan exclusive access to 2017’s Twin Peaks reboot, as well as CBS shows including Elementary and Reign from CBS and the CW respectively. Shows that are currently available on other streaming services will move over to Stan when their current licences expire.
For Australians who are now limited to the Netflix ANZ catalogue, this makes Stan a more attractive streaming service. Stan has been far more consistent when it comes to acquiring shows, as Netflix is now focusing on creating original content. Netflix is set to double its 2015 output of original programming in 2016, and in his interview with Alan Sepinwall of Hitfix, Netflix content director Ted Sarandos isn’t particularly concerned that networks are more reluctant to licence their contact to the streaming giant.
I mean that the full season stack is exclusively on Netflix and that’s what’s going to be the most attractive way to attract our licensing dollars. And more and more, what people are excited about Netflix are the originals. And I would never want to rush into things and take away the shows that people love. But the viewing is shifting as aggressively as the spending is towards our original shows.
It’s a great interview, which I highly recommend for those of you who are interested in Netflix’s business model.
At present there’s no comprehensive list of every show that will become part of Stan’s library. Nevertheless, it’s another step forward for Stan in the battle of the streaming services in Australia.